The bee venom ingredient apparently helps to increase blood flow to the skin and provide a plumping effect to reduce the appearance of wrinkles.  

The honey bee venom apparently fools the skin into thinking it has been stung with the melittin toxin, which forces the body to produce collagen and elastin (two key components of healthy skin) in the affected area. According to the brand, "72% of trial volunteers felt the cream left their complexion looking firmer...

References

1. ^{^} AFP-Relaxnews (www.themalaysianinsider.com)